At our church, I serve on a committee that oversees our communication efforts. Among our tasks are the advertising and promotions that we place in local media, our various “side-door” ministries (activities that help to enrich the community, like Scouting) and the church website. We redesigned the website this year, and one of the topics that we added was a look at our Sunday worship for those who are visiting us for the first time, and what they could expect when they walked through our doors.
As we tossed around ideas for the first-time visitor section, we had to envision walking into our church – something we do each week without much thought – as if we had never been there before. Sure, we had all been first-timers once, but it had been a long time since we gave it any thought. Not only did it open our eyes to things we stopped noticing years ago, but it led to some redesign work in the church to make it easier for newcomers to find their way.
The process got me to thinking about how first-time visitors to our packs and troops must feel. Continue reading “Looking from the outside in”