I had a feeling this wasn’t going to end well.
You may have heard about the lawsuit filed by the Girl Scouts of the USA against the Boy Scouts of America for infringing on their trademark by dropping “boy” from Boy Scouts, calling it instead Scouts BSA.
The complaint is that the change marginalizes the programs of the GSUSA because it can lead the public to think that its programs are not true “Scouting” programs, but rather, as they put it, “niche services with limited utility and appeal.” Continue reading “Girls + Scouting ≠Girl Scouts”


By now, you’ve heard or read about the Boy Scouts of America’s plan to change the name of our venerable flagship program, Boy Scouts, to “Scouts BSA” in February 2019.
Drop in on any conversation between commissioners and you’re likely to hear something like this: