The uniform every kid’s gonna want

ethan_200That’s the subject line on an e-mail advertisement I received this week from a popular athletic gear company. (I won’t say which one.) They’re known for making high-quality apparel that keeps athletes comfortable in hot and cold weather, and their lines have broadened to include casual clothing as well. The e-mail pictured a young man, ready for school, wearing a polo shirt and khakis from this brand’s new fall line. This is your uniform, the ad states in bold type.

But you know what I thought when I read the subject – and why shouldn’t that interpretation be true?

Scouting offers adventure and fun for every kid. The great outdoors – camping, exploring, hiking, aquatics. The great indoors – science, technology, crafts, games. The values that parents also value – doing good things for others, getting along with people, being courteous. (And if that kid happens to be a girl, no problem – we have programs for older girls, and there’s always our sisters in the Girl Scouts too.)

And it’s all wrapped up in our uniform. That’s something you won’t find in theirs.


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